Speaker, Author and Research Director Victor Yocco
Victor Yocco recently released his first book Design For The Mind!
Victor Yocco is an author, speaker, and Research Director at a Philadelphia based digital design and development firm. He regularly writes and speaks on the application of psychology to design, as well as addressing the culture of alcohol use and abuse in design and technology. Victor has written for A List Apart, Smashing Magazine, UX Booth, User Experience Magazine (UXPA) and many more. He is the author of Design for the Mind, a book from Manning Publications on the application of principles of psychology to design.