When Customers DON'T Know What They Want! April 20 2017 Vlog | Super Joe Pardo Professional Business Coach

When Customers DON’T Know What They Want! April 20 2017 Vlog


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episode 20

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running everybody um alright so i went

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to bed a little bit later than i

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expected i woke up a little later than I

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expected now six o’clock I’m gonna jump

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on the elliptical i think i have to

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finish watching europe and eight did but

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i can’t i got this other documentary

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here um cold what is this about Aquarion

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to estrange true collaboration um

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silicon cowboys gonna watch that Bell

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three friends dream up compact portable

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computer at a Texas diner in 1981 and

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soon find themselves battling IBM or for

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PC supremacy sounds good sounds like

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something I’d like hopefully this video

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isn’t deep dark so I McKay my way home

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right now all right time to get it going

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uh five and a half miles in time to go

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get a shower and hopefully have a little

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Eva little bit early for some to more

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work I need to get done at work uh

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before like my day of meetings happens

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all right all my way to work tons of

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meetings today I gotta I gotta finish

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some proposals and things and I’m having

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lunch today with a pretty big supporter

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of work so I’m really looking forward to

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that brought some copies of my book

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and my album I like my first album

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Bechet Oriole so you can check those out

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there you go to super jerko park on

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class projects you too can check them

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out and the light is like oh there we go

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yeah so you know always always looking

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to give out the knowledge and all that

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stuff oh there was some topic I was

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going to talk about today okay so so so

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so the the silicon Cowboys Austin

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documentary haven’t finished yet about a

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little over halfway through all about

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compact gear I didn’t realize this is

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the part that compaq computer really

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pleased in in the marketplace because by

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the time I came along you know being

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born 86 and getting repeating the

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computers and like you know the early

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90s like 90 to 91 nice to you know I

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knew of compact but also new Packard

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Bell was like oh always think so so it’s

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like how big of a revolution and how

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amazing it was to go up against IBM

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computer not just for them but for like

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all the companies the Tandy and beulah

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packer and all act like all those

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companies really really incredible what

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they were able to do it and it seems

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like to me like IBM the foolish optical

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from the Pope I’ve trying to instead of

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foster

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and and be like and be the leader of our

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they they’re like no no we’re just going

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to do it all and then we’re going to

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change the games but nobody else can

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follow us anymore oh and we’re going to

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sue you would like tons of lawyers which

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it just seen it just seems like such an

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archaic way of a truck pretending like

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you know how to do business by spending

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gobbles of I don’t know how to say like

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oodles and oodles of money to scare

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people into doing what you want them to

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do yeah it’s you know the marketplace

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the free market and it’s yeah so anyway

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I’m looking forward to finishing back I

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think that’s the topic that I wanted to

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talk about today was so we’re putting

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stuff together something new like a new

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concept at at hope work square we’re

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inviting people in and for a nominal fee

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you will get a three hour training

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course on how to and and guidance on how

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to build your own website any

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Squarespace right so so I’ve worked as

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first but it’s like a little bit but I’m

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going to go and get the you know do all

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the training and figure it all out and

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figure out like what limits you can push

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and all that but yeah so the idea is

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that we bring in like up to 10 people at

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a time and they learn how to basically

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go about setting up their own website so

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they get comfortable in adding their own

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content because you know when you really

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think about websites be living breathing

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thing right there living breathing

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pieces of work that are constantly

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changing and adapting and need to be

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maintained and up to updated but you

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know when it comes like something like

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WordPress is like you know WordPress is

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like a Ferrari of it it’s super it’s not

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super complicated to do the easy things

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like anybody can jump into a car as long

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as you drive manual I think they might

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even make automatics at this point at

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Ferrari anyway it’s a super complicated

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system but it’s like everybody knows how

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to our car you get in you know you fuck

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your seatbelt adjust your mirrors you

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and the shifter and everything’s like

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kind of where it should be right as it

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is like a standard but once you get past

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that like taking apart for our engine is

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not simple like it’s not a simple

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process it’s very complicated piece of

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machinery there’s a lot under the hood

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going on there so so with and disabled

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workers right so it’s worse right ok so

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we you know this click and drag

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interface and it’s it’s much more simple

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you everything’s like in the box your

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domain names their your you know how to

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update your website they maintain the

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security and all at of everything so you

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don’t have to worry about anything you

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can even sell product right from

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Squarespace WordPress is great and it’s

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got a lot more compatibility with things

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and you can plug all kinds of things and

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get really you know complex results out

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of it you want to custom awesomeness

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but you know so it’s like okay so the

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content part is really really important

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for people but the problem is a lot of

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people think they’re great at creating

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content until like chips are down and

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actually create that content and then

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they have to go and get approval from

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like six different people there you know

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the board has to go through it they’re

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all these different things have to

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happen and go right for that content

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before it ever gets up on the website

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it’s not the same as like me where I

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just like hey this doesn’t sound right

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I’m going to go and rewrite that copy

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and I’m going to prove it I might have

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somebody else read it to go over it but

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I’m the one that’s going to approve it

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the thing is is when you’re was building

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website david the the process really is

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kind of difficult because i think that

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what people expect should be cheaper is

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like the design portion of it and even

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if you’re utilizing like a prebuilt

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template to like you know piggyback off

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of and and build on top of there’s a lot

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of lot of science behind it as far as

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like what works why this should be like

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that or things that people don’t

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necessarily get but if you if you look

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at like these templates on stage lights

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coarsely it’s like okay great um

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somebody can put that together it won’t

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take a lot of times just for dragging

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and dropping the information that they

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have and and I think the other thing is

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like getting really really specific

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Valley okay what content are you going

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to have do you have your about statement

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do you have your do you want to do like

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the history do you want to do a blog you

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know what does what does that blog look

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like what kind of categories are going

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to go into that always providing the

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framework of the design

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the design and then supporting that

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along the way because I can work for us

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I’ve run into plenty of times work like

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oh this plugging up did it broke

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something that we had set up because

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they come completely with another plugin

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that we had but you haven’t won’t send

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time to figure out what that plug in 1

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it’s like like all you really want to do

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is design something I looks great and

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that people can go in and update and

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don’t get me wrong I love were crushed

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you know I made a lot of not a ton of

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money but I made a lot of money doing

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sorry on a phone call okay I don’t

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remember i left off i was trying to

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remember but they’ll remember so so

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anyway the point is is that it’s it can

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be kind of difficult especially when you

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get when you have a like clients that

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they think they know what they want but

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they don’t really know what they want

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and they don’t know like like they’re

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not leaving you to design something that

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is

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I don’t know what the term i should be

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using it all today’s tilted they don’t

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leave you to your own devices do to

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figure out how to get from A to B anyway

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almost to work now and the tiredness is

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starting to set in already and all right

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I will check back in in a little bit

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whoo all right all the way home had a

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great day i was going to report a little

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bit earlier like after I got done lunch

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but what ended up happening was I wasn’t

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quite sure where I was in relation to

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how I get that you know how to get back

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to work so I needed to in my phone to

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you know help with that GPS stops so

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anyway I had some amazing awesome

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conversations with the Jeff that really

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some good insight of another successful

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entrepreneur so the double edge actually

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I probably should’ve invited I didn’t

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even think Jeffrey watching us I want to

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get you on the jira spot yet and I

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probably send you an email later today

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or two not home tonight or tomorrow

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morning talking about that so anyway and

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yeah so so I mean we just had a really

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great conversation about like you know

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being in Austin where it was what it

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takes why it takes it why you know it

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isn’t for everybody and I mean there’s

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always a saying that like my great

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grandpa has like you’re owning a

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business was easy everyone would do it

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and think all of that nature so yeah so

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tonight I I think what I’m gonna do

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tonight is probably try to relax a

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little bit I know I need to get the

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script finished and I’m going to do that

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but i think what i’m going to do is I’m

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going to repeat tonight to relax

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[00:12:33],180 –> [00:12:44],050
tomorrow I can you know really hit it

243
[00:12:40],150 –> [00:12:45],730
hit it hard in the morning melissa is

244
[00:12:44],050 –> [00:12:47],260
going to get our nails done and then I

245
[00:12:45],730 –> [00:12:50],770
have two calls the attitude of being

246
[00:12:47],260 –> [00:12:53],410
interviewed on a podcast and I’ll be

247
[00:12:50],770 –> [00:13:04],070
interviewing my good friend just a

248
[00:12:53],410 –> [00:13:08],600
government of she podcast anyway yeah so

249
[00:13:04],070 –> [00:13:13],670
oh I came up with some really neat ideas

250
[00:13:08],600 –> [00:13:18],530
for for the book so the book is going to

251
[00:13:13],670 –> [00:13:20],510
be called I self in power and it’s it’s

252
[00:13:18],530 –> [00:13:22],840
really like it’s going to be it’s

253
[00:13:20],510 –> [00:13:26],450
different and from what I’ve showed two

254
[00:13:22],840 –> [00:13:29],900
three people none of them have seen

255
[00:13:26],450 –> [00:13:32],990
anything like what I’m going like what

256
[00:13:29],900 –> [00:13:34],370
I’m doing so I’m really excited to get

257
[00:13:32],990 –> [00:13:35],660
it done and get it out there in the

258
[00:13:34],370 –> [00:13:38],150
world I mean obviously I got to get this

259
[00:13:35],660 –> [00:13:39],770
other stuff done and I have you know

260
[00:13:38],150 –> [00:13:41],720
another book that sales will take your

261
[00:13:39],770 –> [00:13:44],840
business book and a book down working on

262
[00:13:41],720 –> [00:13:48],560
with Jeff Barnes from wisdom of Walt

263
[00:13:44],840 –> [00:13:50],930
book and so many other things going on

264
[00:13:48],560 –> [00:13:52],400
but it’s not like I’m just going to you

265
[00:13:50],930 –> [00:13:54],710
know do it a little bit here and there

266
[00:13:52],400 –> [00:13:56],390
in between but I really would like to

267
[00:13:54],710 –> [00:14:00],710
have it ideally I’d love to have it

268
[00:13:56],390 –> [00:14:02],210
published before the for the conference

269
[00:14:00],710 –> [00:14:03],830
room con which you don’t know about your

270
[00:14:02],210 –> [00:14:06],680
incontinence we’re all these awesome

271
[00:14:03],830 –> [00:14:08],060
dreamers past guests and awesome people

272
[00:14:06],680 –> [00:14:11],150
are going to be coming and speaking and

273
[00:14:08],060 –> [00:14:13],220
we’re learning together here in South

274
[00:14:11],150 –> [00:14:17],900
Park just outside of Philadelphia can go

275
[00:14:13],220 –> [00:14:19],640
to dream con co n dot us to get all the

276
[00:14:17],900 –> [00:14:21],410
details and get your tickets so it’s

277
[00:14:19],640 –> [00:14:24],230
like 45 bucks for an entire day with

278
[00:14:21],410 –> [00:14:27],310
amazing people celebrating the third

279
[00:14:24],230 –> [00:14:30],320
anniversary of the dreamers podcast and

280
[00:14:27],310 –> [00:14:33],050
celebrating 300 episodes and we’re going

281
[00:14:30],320 –> [00:14:35],120
to do if it’s recording and it’s going

282
[00:14:33],050 –> [00:14:37],610
to be and it’s going to be awesome i’m

283
[00:14:35],120 –> [00:14:42],670
looking forward to doing the vlog during

284
[00:14:37],610 –> [00:14:44],740
that time as well yeah so uh

285
[00:14:42],670 –> [00:14:45],940
so I would love to have it for that I

286
[00:14:44],740 –> [00:14:50],220
don’t know that I’m going to be able to

287
[00:14:45],940 –> [00:14:53],380
pump it out that quickly because of the

288
[00:14:50],220 –> [00:14:56],680
work schedule sleep schedule workout

289
[00:14:53],380 –> [00:14:58],780
schedule baby schedule life schedule

290
[00:14:56],680 –> [00:15:02],020
like all the things that I’m trying to

291
[00:14:58],780 –> [00:15:06],690
balance at once it’s it definitely is

292
[00:15:02],020 –> [00:15:10],420
definitely tough business schedule

293
[00:15:06],690 –> [00:15:12],610
alright so so I’m going to try i’m going

294
[00:15:10],420 –> [00:15:15],900
to try to have that done so i want to

295
[00:15:12],610 –> [00:15:20],470
get chosen serious business on too I

296
[00:15:15],900 –> [00:15:22],360
don’t know I don’t know I the thing is I

297
[00:15:20],470 –> [00:15:25],900
don’t think that the that the one book

298
[00:15:22],360 –> [00:15:27],340
is going to take long to complete so I

299
[00:15:25],900 –> [00:15:29],590
feel like I could get it done I just

300
[00:15:27],340 –> [00:15:32],590
need to sit down and like organize the

301
[00:15:29],590 –> [00:15:36],100
words and then put the words and order

302
[00:15:32],590 –> [00:15:43],260
on the page tough books are written I

303
[00:15:36],100 –> [00:15:43],260
think once they get that done then I can

304
[00:15:45],939 –> [00:15:53],259
then I can get it up to I are all a

305
[00:15:50],859 –> [00:15:54],519
cover that it won’t be a bit you already

306
[00:15:53],259 –> [00:15:57],089
have an idea of what the cover is going

307
[00:15:54],519 –> [00:16:00],009
to look like and I can get it up to

308
[00:15:57],089 –> [00:16:03],399
create space and get it get it rolling

309
[00:16:00],009 –> [00:16:05],139
and hopefully you know I’ll Tate it on

310
[00:16:03],399 –> [00:16:09],999
the first try because that’s the temple

311
[00:16:05],139 –> [00:16:11],919
in everything we’ll see see because I

312
[00:16:09],999 –> [00:16:13],749
think in order to make that happen for

313
[00:16:11],919 –> [00:16:17],439
may twentieth and have a bunch of copies

314
[00:16:13],749 –> [00:16:20],799
and get it out there thinking I’m going

315
[00:16:17],439 –> [00:16:23],949
to have to have it done by like two

316
[00:16:20],799 –> [00:16:25],929
weeks before so I’d be like 14 days I

317
[00:16:23],949 –> [00:16:29],499
like my may six so I don’t like

318
[00:16:25],929 –> [00:16:33],369
effectively have two weeks to like cross

319
[00:16:29],499 –> [00:16:35],199
shit and get the book done and then I’d

320
[00:16:33],369 –> [00:16:39],879
have to like overnight the proof and

321
[00:16:35],199 –> [00:16:43],170
then super quick ship the like a box of

322
[00:16:39],879 –> [00:16:46],170
the books in order to having time

323
[00:16:43],170 –> [00:16:48],120
well we’ll see we’ll see it’s definitely

324
[00:16:46],170 –> [00:16:50],639
you know I know what I want to do i’ve

325
[00:16:48],120 –> [00:16:55],470
already got it’s all right now and it’s

326
[00:16:50],639 –> [00:16:59],190
closely together but you know time is of

327
[00:16:55],470 –> [00:17:00],480
the essence on a lot of things so and of

328
[00:16:59],190 –> [00:17:03],860
course tomorrow I got to get the

329
[00:17:00],480 –> [00:17:07],230
dreamers podcast up in the next episode

330
[00:17:03],860 –> [00:17:12],510
open up and ready for Tuesday’s ones Dia

331
[00:17:07],230 –> [00:17:15],900
Tuesday’s release so you have another

332
[00:17:12],510 –> [00:17:17],760
thing so and I gotta get the script on

333
[00:17:15],900 –> [00:17:19],709
which is really really important so

334
[00:17:17],760 –> [00:17:22],679
first thing is going to hit my list

335
[00:17:19],709 –> [00:17:24],329
tomorrow is get the script on I’m my

336
[00:17:22],679 –> [00:17:26],490
it’s like depending on what time i stay

337
[00:17:24],329 –> [00:17:28],890
up till tonight depending on what’s

338
[00:17:26],490 –> [00:17:31],470
going on with eva i might try to bang

339
[00:17:28],890 –> [00:17:33],750
out the dreamers of podcast episode it

340
[00:17:31],470 –> [00:17:35],280
takes about 25 to 30 minutes and while

341
[00:17:33],750 –> [00:17:40],080
I’m doing that I could be processing

342
[00:17:35],280 –> [00:17:44],040
this this blog right here so trying to

343
[00:17:40],080 –> [00:17:47],070
utilize my time the best I can to get as

344
[00:17:44],040 –> [00:17:54],549
much accomplishes like and so

345
[00:17:47],070 –> [00:17:59],169
yeah all right so I’m gonna think I’m

346
[00:17:54],549 –> [00:18:01],629
gonna head home lap hey where you going

347
[00:17:59],169 –> [00:18:07],779
where you going where you go there you

348
[00:18:01],629 –> [00:18:16],419
go wow are you going to the refrigerator

349
[00:18:07],779 –> [00:18:31],720
oh yeah no no no no no no no no hey even

350
[00:18:16],419 –> [00:18:36],759
made the face one of schism crawl it’s

351
[00:18:31],720 –> [00:18:40],360
really tough on the knees thought master

352
[00:18:36],759 –> [00:18:43],740
all getting high chair he’s walking

353
[00:18:40],360 –> [00:18:43],740
around a little place with your own it

354
[00:18:44],490 –> [00:18:56],879
if I’m gonna get you let me get you I’m

355
[00:18:48],519 –> [00:19:00],389
gonna get you oh there’s mommy peace

356
[00:18:56],879 –> [00:19:00],389
yeah Oh

Super Joe Pardo
Super Joe Pardo
A sixth-generation award-winning business coach who works with owners to help them build their business for their lifestyle. Click here to learn more about my story!

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