Athena Moberg's Son Pointed Out She Wasn't Reaching Her Potential | Super Joe Pardo

Athena Moberg’s Son Pointed Out She Wasn’t Reaching Her Potential

Athena Moberg

Athena Moberg found that coaching was a great way for her reach to as many people as possible going through issues she has experienced!

Connect with Athena Moberg!


Born on October 31st 1973, {Dawn Mary Athena Donnelly} ~ Athena Moberg’s parents originally named her Aurora Borealis… {she jokingly refers to her mom & dad as her “hilarious irish-catholic-hippie-parents”} Eventually they landed on the name Athena… “DawnMaryAthena!”  in those fun situations we won’t discuss right now.

Originally from a small town in the mid-west, her family of 12 aunts & uncles and 13 cousins scattered around and moved a lot but most of them kept in relatively close touch. Athena attended several elementary schools in Orange County, California and its surrounding areas. Her parents separated when she was 5, so her mom did what any mom would do, she took Athena to Florida and joined the circus {true story}.

After her career in the circus as a camel & llama trainer, Athena’s mom settled down with an old flame who lived in a small rural California town. Norco in the 70′s had no streetlights, no sidewalks and more horses residing there than people. Athena and other girls would ride their horses bareback in cut off jean shorts and bathing suits tops to the local 7-11 market, collecting cans & bottles along the way where they would recycle them to buy candy & soda with their earnings. {Eco-minded and riding horses till the streetlights came on…oh wait, Norco had no streetlights then. Sure has changed a lot in the past few decades}.

An entrepreneur at age 13; Athena Moberg spent a few {too many} afternoons in detention hall for selling candy to her classmates. In retrospect, she recalls her margins & ROI being rock solid so detention hall seemed like a more than reasonable sacrifice at the time.

Read More About Athena!

Besides enjoying motherhood for 21 years, Athena Moberg has worked professionally in many capacities: horse stall mucker, pizza maker, dishwasher, frozen yogurt pumper, gift wrapper, waitress, hostess, trainer, car wash attendant, receptionist, hotel front desk clerk, business development agent, finance recruiter, perfume & mortgage salesperson, marketing & graphic design specialist, blessings & dayspring consultant. She most recently stepped down from her Club Level Lounge Concierge position at The Ritz-Carlton, Kapalua in Maui so she could be a full-time mentor and coach. 

Athena Moberg is the Co-Founder of The #NoMoreShame Project (including an anthology of survivors’ memoirs and poetry), The #NoMoreShame Conference (#NMSCON), and has previously hosted an annual networking conference in Hawaii called The Inspired & Connected Women’s Event.  Athena started Maui Business Development Team and is now dedicated to focusing all of her efforts toward helping survivors of sexual abuse to live lives that are purpose-filled and free from shame.

Athena Moberg brought her coaching business online in 2014. Her daily focus is to help women who are struggling with their online businesses & interpersonal relationships, children, loved ones and colleagues.The work-life balance is not easy for anyone. When a survivor-who may be struggling with PTSD attempts to juggle it all, it can be almost debilitating without the tools they need to be successful.   Athena is the perfect person to come alongside these women to support them in reaching their goals.

Athena Moberg’s gift, passion, business and ministry are described here in detail.

This website is Athena Moberg’s voice & vehicle to reach the world and impact our culture.

Athena Moberg has not always lived a blessed-abundant life in Hawaii. Her underdog to overcomer testimony has encouraged hundreds of women; giving them hope during times of great discouragement and she is sure to encourage you.


{this falls under the category: “not-often-talked-about” challenges in life}

Unfortunately, sometimes life happens. 

Helping & ministering to others full-time is a dream come true for Athena. One of the most rewarding aspects of her life is being an advocate and coach to women who have survived sex crimes.

If you or someone you know has survived a sex crime and are in need of support, Athena is here to help.

When we go through severe trauma, it affects every aspect of our lives until we receive the support, prayer & compassion we need.

There is Hope.

Help is available.

Reach out now.

As a survivor of sexual abuse, Athena Moberg understands the long road of recovery. She is committed to helping those who are in need of prayer, compassion, guidance, and coaching.

Reaching out for help in such a delicate and humiliating situation can be scary {Athena has successfully helped women who waited 30 years to speak up because of fear, family, stigma, or because their memories were suppressed for decades

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Books Mentioned: The Thank You Economy

Crush It

Jab, Jab, Jab, Right Hook

The Eventual Millionaire

Episode 74


  1. Megan Pangan says:

    Athena you rock mama!!! Keep rockin and mentoring and doing and living the freaking life of motherhood and entrepreneuress!!! xoxo

    • Athena says:

      Megaaaannnnnn! Thanks mama! I appreciate your support and encouragement over the past several months. This journey is epic and I am blessed. Grateful for the Hustle! xoxoxoxoxo

  2. jaklumen says:

    I wanted to add that Athena is reaching men, too. Working with Bobbi Parish on the No More Shame Project… well, I know Athena knows how I feel, and I am honored that she has openly acknowledged what I have said. To be precise: Athena and Bobbi have been teaching me things in just a small number of hours that I couldn’t get in 30 years of counseling. How I wish I’d been able to get a hold of such information sooner, but I’m so grateful to get it now. Athena’s gracious affirmations are soothing when sharing my story has been pretty terrifying to me.

  3. Athena says:

    Jack, I am so grateful for this incredible community of brave souls,(you, being one of them). If it were not for you and others speaking up and sharing, Bobbi and I may never be affirmed and confirmed in our life’s work. So, thank you. Sincerely! I am here to serve our survivor community. It is a great joy for me. I want to share a quote with you that I found online by one of my friends who has been a mentor to me without even knowing it:

    “It all comes down to a few very important factors – hard work, taking massive consistent action even in tough times, dedication and patience, because …it is not something you do over night, but rather it takes time.” -Navid Moazzaz

    I hope this message finds you well, and I consider it an honor to find, use and project my voice for other survivors out there who may not have the courage to yet.

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